Table of contents

• How Web Push works for publishers

• Manual integration of the solution

• Integration of the solution using our WordPress plugin

• Monetization Health Center

• Collection statistics

• Planned campaign creation

• RSS feed setup

• Revenue tracking

• Generation of the invoice request

In your Notifadz account, you can create two types of campaigns:

• Planned campaigns
• RSS feed campaigns

<aside> 💡 Did you know it? Notifadz also offers the option of creating automated campaigns (triggers). These campaigns are useful for retargeting your audience. They also form part of your lead nurturing strategy, to trigger conversion over the long term. The creation of automated campaigns is done in conjunction with our CSM team.

</aside>

Let's start with planned campaigns: it's essential to use this feature, whose aim is to communicate massively with all your subscribers. Take advantage of your highlights or news to promote them via this type of campaign.

<aside> 💡 Did you know it? Click-through rates can increase by 30-50% with informational campaigns (guides, tips, news, blog posts, etc.) VS promotional campaigns (discounts, products, etc.).

</aside>

To create planned campaigns in your Notifadz account, click on the "My campaigns" tab in the navigation bar:

Click on the campaign block "Planned":

There are six steps to creating a campaign:

1. Targeting selection

Use the "Targeting" field to select the site concerned by the campaign you wish to create. The "Device" field allows you to select the device on which you will send your notification: desktop or mobile.

All other settings are optional; we recommend that you leave them as they are, to ensure optimum campaign performance.

<aside> 💡 Did you know it? Targeting by zip code, city, etc. is widely used for geolocation campaigns such as drive-to-store, events, etc.

</aside>

2. Creating the Web Push Notification

Above, an example of how to create a notification.

You will therefore need to complete the following elements:

• Notification title: the character limit is maximum 40.
• Description: this is the main message of your notification. The character limit is maximum 105 on desktop and 40 on mobile.
• Logo: the recommended size is 200 x 200px.
• Main image: this will appear below your title and message. The recommended size is 1440 x 720px on desktop and 1440 x 480px on mobile. You can also crop the image, using the slider when uploading the image.
• Redirection URL: this is the page to which your notification will redirect: home page, blog, RSS, form page…
• One or two CTAs (optional, but strongly recommended): these CTAs appear below the main image of the notification. You have the option of setting an identical or different URL to the one chosen for the notification itself.

<aside> 💡 Did you know it? On the right, you can see the final version of your notification, which is updated in real time as you make changes.

</aside>

Some examples of our partners' notifications:

3. Campaign planning

Name your campaign and choose a date and time for sending.

<aside> 💡 Did you know it? Taking into consideration the instantaneous format of Web Push Notification, our customers analyze their Google Analytics data to identify traffic peaks and send their notifications at the best times.

</aside>

4. Campaign repetition (optional)

You can set up repetitions over a given period, so that your campaign is self-sufficient:

• 1 = activate the repetition of your campaign according to your choice
• 2 = select frequency
• 3 = select the end of repeat date

5. Add Google Analytics tracking variables (optional)

You can add UTMs to your Google Analytics tracking. This will enable you to track your conversions and user journeys.

6. Validation and start of the campaign

Once you've set all the parameters for your campaign, you can test the visual and finish by clicking on "Plan the campaign".

And that's it, your first campaign is launched! 🚀

You can then find all your planned campaigns from the "Campaign Planning" tab, then the "Planned Campaigns" tab:

A few details to know about the pictograms on this dashboard:

• In campaign nomenclatures, when the R is displayed in red, this means that a repetition is activated. If the R is displayed in gray: the repetition is stopped.
• 1* = consult your campaign statistics.
• 2* = preview your notification’s final version.
• 3* = edit your campaign. Please note that you cannot edit a campaign that has already been sent.
• 4* = duplicate your campaign.
• 5* = this button allows to delete a campaign and deactivate a repetition.
• 6* = by using these buttons, you can download your data in Excel or PDF format for further processing. You can also set the number of displayed lines.

🍒A few tips from our CSM team

To capitalize on your campaigns, here is an overview of the best practices:

• Choose simple and/or humanizing visuals.
• Play on the type of content in your pushes. Whether it's promotions, offers, information or news, this type of content will increase your click-through rate by 30-50%!
• Don't hesitate to consult our CSM team to set up automated push messages to thank your visitors or ask for their opinion, bringing you closer to your audience and humanizing your relationship through Web Push Notification.
• We recommend that you space out the dispatches between mobile and desktop. For example, if your desktop campaign is scheduled for 12:00 p.m., don't hesitate to schedule your mobile campaign for 5:30 p.m., for example. This will improve performance.
• We also recommend scheduling pushes according to audience peaks on your site. If your traffic peaks at 6 p.m. on Tuesday, for example, it makes sense to send a push on that day, at that time.