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Web Push Notifications, also known as browser push notifications, are clickable messages made of an image, a title, a personalized message, a logo and a CTA. They are sent directly to the user's computer screen or mobile device, even if they are not actively browsing the sender's website.

For advertisers, it's an innovative tool that enables you to recover a point of contact with your website visitors, to build up your own subscriber base and to keep in touch with them. Then, you can send them branding and editorial content, promotional offers, or event announcements to animate your community, re-engage users, keep them coming back to your site and turn them into customers!

A process in 3 steps

  1. Consent: the Internet user agrees to receive web notifications from you by clicking on the "ALLOW" button in the browser request window, from your advertiser site. They will then be added to your subscriber base.

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<aside> 💡 Did you know? The average Opti-In rate by Web Push Notifications is 15%, that’s 15 times higher than the newsletter subscription rate!

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  1. Reception: web user now receives the web notifications you send, directly on their desktop or mobile phone. All that without having to browse your site!

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  1. Redirection: by clicking on the notification, the user is directly redirected to your site or landing page, depending on your settings.

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Web Push Notification is a solution that is 100% compliant with the GDPR and that respects the Internet users privacy, since it requires their prior consent.

<aside> ➡️ Next step: Create your account

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