Table of contents

• How Web Push SaaS solution works for advertisers

• Manual integration of the solution

• Integration of the solution using our WordPress plugin

• Add a new website and a new template

• Add or modify a payment method on Notifadz

• Collection statistics

• Planned campaign creation

• Campaign statistics

Once you've successfully launched your campaigns, you can get detailed performance analyses directly from your Notifadz Dashboard, in the navigation bar.

Click on the "Insights" tab, then on the "Campaign statistics" submenu.

“Planned campaigns statistics” tab

First of all, you have access to a graphic that shows all your activity over the selected period:

At the top of the graphic, you will find global information about the performance of your campaigns:

1. Sent notifications = Number of Web Push Notifications sent over the period

2. Opened notifications = Number of Web Push Notifications opened over the period

3. Clicked notifications = Number of clicks on push notifications sent during the period

4. Conversions = Number of transactions generated as a result of sending Web Push Notifications (Sales, Leads, etc.)

5. Deliverability rate = Ratio between the number of delivered Web Push Notifications and the number of targeted ones

6. Opening rate = Number of opened notifications compared to the number of sent notifications

7. Click rate ****= Number of clicks in relation to the number of sent notifications

8. Conversion rate = Number of conversions compared to number of generated clicks (site visits)

<aside> 💡 Did you know it? Opens and clicks can sometimes take place several days after sending. If the data doesn't seem to be consistent, try a longer period.

</aside>

At the top of the graphic, next to the "period" filter, you'll also find other filters such as: campaigns, sites. These filters allow you to refine your search.

For example, in the "campaigns" filter, you can search for the campaign of your choice, using its identifier or name.

With the "sites" filter, you can choose the URL of the site whose statistics you want to check.

“Automated campaigns statistics” tab

Here you'll find the same details as for "planned campaigns".

“Stats by solution” tab

1. Possibility of setting a search period to display filtered results
2. Plateforme SaaS retargeting = data from your planned campaigns
3. Campagnes automatisées = data from your automated campaigns
4. Possibility of downloading your data in different formats

“Conversion statistics” tab

On this page, you'll find your daily conversions over the whole period.

On the right-hand side of your screen, you'll find conversions by device. You can also download details of your conversion statistics using the button at the bottom.

Do you have any questions?

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